It was pretty easy to lose sight of the bottom line in all of the hype and neon lights and childhood wish fulfillment. But at the end of the day, the extremely limited number of self-lacing Mag sneakers Nike was raffling off were supporting a really great cause
The shoe giant is releasing 89 pairs (a nod, it seems, to the release year of the Back to the Future sequel that inspired them), 88 were given away as part of the raffle that closed a few days back. The company is also auctioning off a final pair at a gala next month.
Thus far, the shoes have managed to raise $6.75 million for The Michael J. Fox Foundation, with 100 percent of the raffle/auction proceeds going to help find a cure for Parkinson’s Disease, a condition the BTTF star has struggled with since the early 90s.
Here’s the actor on the fundraising,
Thanks to Nike, we’ve raised a boatload of money for research and we’ve had tons of fun while doing it. We’re grateful to everyone who’s engaged in our work and we welcome those who have come to learn more about us through this amazing partnership.”