While a lot of the US was out and about shopping for themselves or others for the holidays, Cards Against Humanity ran their own Black Friday campaign, asking for $5 and in return the buyer would get nothing.
Nada.
Zip.
And the buyers (all 11,248 of them) LIKED it.
Today, the team shared that they’d made a grand total of $71,145 in one day and let us in on what they would be buying with their hard-earned cash. Let’s call it an early holiday bonus for the team:
This year we offered our customers the ultimate Black Friday experience – the ability to buy nothing from us for $5. We took our entire store offline, and put up a simple payment form where people could give us $5.
11,248 people gave us $5, and 1,199 people gave us more than $5 by filling out the form more than once. One enthusiastic fan gave us $100. In the end, we made a windfall profit of $71,145.
Cards Against Humanity is known for our charitable fundraising – since 2012 we’ve raised nearly $4 million for organizations we love like Worldbuilders, the Sunlight Foundation, the EFF, DonorsChoose.org, the Wikimedia Foundation, and the Chicago Design Museum. We even started a $500,000 full-ride scholarship for women getting degrees in science.
There’s been a lot of speculation about how we would spend the money from Black Friday, and we’re happy to announce that this time, we kept it all. Here’s what we bought.
– Max, Ben, Josh, Eli, David, Daniel, and David
What did they learn in the process?
https://twitter.com/MaxTemkin/status/670719931005161472
Each team member listed what they aimed to buy, with many of them giving money to charity. This is certainly not the first time charitable giving played a role in their efforts. Here’s my favorite purchase:
Our cats poop a lot, too. Read the full list of what they snagged here.