When you make a reservation through Reserve, the app already handles payment (including splitting the bill), but by acquiring Dash, it will be able to integrate with point-of-sale systems like Micros and Aloha.
The company wasn’t just attracted by Dash’s payment technology. In a blog post, Reserve says Dash also “used data in innovative ways” like the “Venue Vibe” feature, which helps users understand what to expect at different locations.
“For our diners, the Dash acquisition will also help Reserve provide better guidance on where and what to eat, bring simpler checkouts and make those pesky expense reports a lot easier,” Reserve says.
The financial terms of the deal were not disclosed. According to CrunchBase, Dash raised about $7 million in funding from investors, including Caerus Ventures, Great Oaks Venture Capital and New York Angels.
Reserve is also announcing that it has raised an undisclosed amount of strategic funding from Diageo Technology Ventures — that’s the investment arm of Diageo, whose brands include Johnnie Walker, Smirnoff and Guinness.