Content marketing startup SnapApp has raised $12 million in Series A funding.
The Boston-based company offers online tools for building calculators, quizzes, infographics, interactive videos and other types of interactive content. Marketers, particularly marketers trying to sell to other business, can then use that content to connect with potential customers.
“Interactive content is the future of marketing because the intrinsic nature of interactive is users engaging with the content,” CEO Seth Lieberman said via email. “That interactivity enables marketers to better educate and guide a prospect on their journey while at the same time collect phenomenal business intelligence about the challenges and problems a future customer faces.”
Lieberman also pointed to a recent DemandGen report where buyers said they’re using more interactive tools to make their purchase decisions.
SnapApp customers include Oracle, Cisco and EMC. You can see sample content on the SnapApp site.
The funding comes from Providence Equity Partners.