Apple Watch Lands In Seven New Countries, Coming To Three More July 17

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The Apple Watch is expanding beyond the launch group of countries today, shortly after the device first became available for in-store purchase at Apple Retail with a reservation. The international sales expansion includes Italy, Mexico, Singapore, South Korea, Spain, Switzerland and Taiwan as of today, and the next group includes the Netherlands, Sweden and Thailand starting July 17.

Here’s what today’s international sales debut looked like on the ground at Apple Stores around the world, via photos supplied by the company. My personal favorite is the one with the dog shopping companion:

  1. 1.대기

    South Korea
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    Apple Store Puerta del Sol in Madrid
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    Apple Store Puerta del Sol in Madrid
  4. Apple Watch Availability At Corso Como 10 Milan

    Apple Store Bahnhofstrasse in Zurich
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    Apple Store Bahnhofstrasse in Zurich
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    Apple Store Puerta del Sol in Madrid
  7. Apple Watch Availability At Corso Como 10 Milan

    Apple Store Bahnhofstrasse in Zurich

Apple’s retail rollout of Watch has been slow, with initial sales restricted only to online orders. The device seems to have been severely supply constrained at launch, but Apple is catching up to demand, enabling both in-store sales and the addition of new countries to the list of places where it’s available.