Spotify Rewind — first spotted by VentureBeat — looks like a project put together by a collection of Spotify engineers. (The company killed off its platform for third-party apps this year, ending the option of finding new tracks with services like Soundrop.)
Rewind is a throwback to third-party service type fun on Spotify. You simply click the link, and then pick three artists who you like best from a prompt page. This is an important step, as these acts form the basis for the playlists that Spotify automagically pulls together for you from the 1960s, 1970s, 1980s, 1990s and 2000s.
Each decade’s music plays as you swipe down the page, starting from the 2000s. If you’re suitably impressed with what you hear, you can save any decade’s playlist to your Spotify account for future listening.
I picked Wiz Khalifa, David Guetta and Nicki Minaj from my fairly limited list of initial options. Here’s what I got in return.
I saved the 1970s list because it seemed the most interesting, you can check it out below if you wish.
Ugh, sorry folks, seems like we’re having a few issues — working on getting this to work
Rewind is an interesting feature that I’d certainly like Spotify to spend more time adjusting. Given the amount of music that Spotify’s 20 million users clock on the service, there are surely opportunities to help people find music tailored to their taste that they may not even know about. Likewise, the ability to match people’s music listening history to decades of their favorite songs could be a powerful tool for converting casual users to regulars, or free customers into paying users.