Turns out you weren’t the only one that thought the new iPhone 6 Plus is just too big to carry around as a normal phone. A new study suggests [PDF] that the sales of the iPhone 6 and 6 Plus are largely driven by the 4.7-inch model. However, while forming less of the sales figures, the 5.5-inch iPhone 6 Plus has still captured a sizeable market share in Apple’s sales.
On the flip side, these larger phones from Apple may also be less popular with Android users planning to switch to Apple than analysts had predicted.
Consumer Intelligence Research Partners (CIRP) found that the iPhone 6 accounted for 68 percent of all iPhone sales, while the iPhone 6 Plus took between 23 and 24 percent.
It also found that fewer iPhone buyers came from the Google Android platform in 2014 (12 percent) compared to those who switched from Android to an iPhone in 2013 (23 percent). Previously, the iPhone 5s had attracted customers away from BlackBerry and Windows devices. Now? Not so much – almost certainly down to the wide availability of robust, large Android phones now.
The research applies to the first 30 days of iPhone 6 and iPhone 6 Plus availability in the US. Apple itself doesn’t break down sales figures for specific iPhone models.
CIRP says the new iPhone 6 models represent about 91 percent of total iPhone sales over their first four weeks of sales, with the rest made up of older other iPhone models, compared to 84 percent last time a new model was released.
CIRP also found the average storage capacity for buyers was 48 gigabytes (doubled from a year ago). The iPhone 6 Plus come in sizes of 16, 64, and 128 gigabytes.