Verto Analytics, a digital media measurement company based in New York, has raised $2.4 million in additional funding from Open Ocean Capital, which was also an early investor in MySQL. Back in April this year Verto raised a $5.4 million Series A from Conor Venture Partners.
This second round of investment also included funding from the current investors, Conor Venture Partners and angel investors.
Verto combines cross-platform digital media measurement and audience research for multi-platform devices in real time and competes against other companies in the space such as Effective Measure and SocialBro, among others.
Media channels are increasingly demanding independent data across the desktop PC, mobile, tablets, smart TVs and, soon, wearables.