This year’s Audience Choice at Disrupt SF has a WHALE of a tale to tell you. Called FishingBooker.com, this Belgrade-based company is streamlining the process of booking fishing boats. Yes. Really.
Founded by Vukan Simic and Nemanja Cerovac, the startup won a pitch-off I attended in Montenegro this year and came all the way from Serbia to hang out on the show floor. When they heard about Audience Choice they notified everyone in Belgrade and swept the voting by connecting with some high-profile Serbian tennis players. It’s a Cinderella story (with fish.)
What does the app do? “It’s Airbnb for fishing charters. It’s where people can find their boat, read reviews, and book a fishing trip online,” said Cerovac.
They have 600 captains in 54 countries and they’ve booked about 300 trips so far. They have boats in Mauritius, Australia, the Bahamas, and other destinations. They hope that their chance on the big stage will blow up their fishing business (not literally) and send more traffic their way.
They plan to stay in Serbia even if they start swimming with the BIG FISHES.
“The main thing is that we will stay in Serbia. We love it because it’s a low-priced market for customer service and programming. People are really great. They’re open-minded and creative,” said Cerovac.
The guys are FISHING for the grand prize but they’re really excited just to be chosen by a SCHOOL of their PIERS. FISH.
That’s a story you can take the BANK (of water, by which a fishing boat could dock).