Activity tracking and wellness startup Misfit continues to diversify its operation away from being a straightforward hardware play, with a new software development kit announced today. The Misfit Developer Toolkit lets third-party devs incorporate activity and sleep tracking abilities using Misfit’s data intelligence and Shine hardware. At launch, some 30+ partners are working with Misfit’s SDK, including RunKeeper, MapMyFitness, IFTTT and more.
Perhaps more interesting is that Misfit is also working with corporate partners, on programs designed to improve corporate wellness. This is how it’s working together with Coca-Cola, for instance, but it’s also working on customer-focused health programs with corporate partners, like Walgreens, which is letting users earn Balance Rewards loyalty points for recording exercise with the Misfit Shine.
Misfit’s SDK is multipart, and allows third-party apps to partner with the company in one of three ways: First, they can access existing Misfit stored activity data through the cloud; second, they can connect directly to and receive activity data from Misfit hardware (including the Shine); and third, they can access just the company’s proprietary algorithms and analytics software for tracking activity and sleep, and use these with raw data gathered by their own software or hardware accessories.
Misfit is partnering up with a lot of companies these days, including Pebble (which gained access to its data early in an exclusive app partnership) and Beddit, which is offering a Misfit-branded version of its advanced sleep tracking system. This is the next step in turning the brand into a platform and data science company, which is probably a good angle given that Google already has revealed, and Apple is about to introduce their own wearable hardware ambitions, complete with health-tracking capabilities.