San Diego-based KidZui, the makers of a web browser designed for children, has been acquired by children’s learning and entertainment company LeapFrog. The deal is one that involves bringing a LeapFrog partner in-house, as the two companies already had a close working relationship. Previously, KidZui was powering web search and browsing on LeapFrog’s Wi-Fi enabled children’s tablets already, including the LeapPad3 and LeapPage Ultra XDi.
Terms of the deal were not disclosed, but we’re asking around.
KidZui, founded in 2006 by Thomas Broadhead, Vidar Vignisson, and Clifford Boro, all no longer working day-to-day with the company, had raised over $18 million in outside funding over the years, according to CrunchBase. Investors in the company included Maveron, Emergence Capital Partners, First Round, Mission Ventures, Rose Tech Ventures and others. In September 2012, the company sold to Saban Brands, owed by billionaire Haim Saban, who made his fortune in kids’ media, including – fun fact – owning the Power Rangers.
Saban sold the company to Leapfrog, so technically this is a re-sale.
Following the acquisition, KidZui’s team will continue to power LeapFrog’s LeapSearch technology, which is what offers young children – including those who can’t yet read – a way to navigate a safe selection of web content, like videos, pictures, and other kid-appropriate content on the LeapFrog tablets.