With the digitization of books, music and movies, there is no doubt that content discovery has changed. The days of browsing your friends’ bookshelves or leafing through CDs has passed. Yet, the iTunes store and other hosts of digital content have done little to support bringing social discovery into the digital age.
This is exactly the experience that Bitcovery founder Raj Lalwani and his team set out to, for lack of a better word, disrupt. In this week’s episode of the The Road To Disrupt series embedded above, we get a close look at the company and its experience taking part in the Startup Battlefield competition at last year’s Disrupt San Francisco conference.
Bitcovery is a mobile app that quickly enables users to find movies, books, music and even TV content that suits their interest. Quick-sampling within the app enables a more seamless experience than hopping back and forth around the iTunes store, attempting to find something new that suits your taste. What’s perhaps most engaging is the subtle social features then enable you to track your own content and see what your phonebook buddies like as well.
Although Lalwani is far from a first-time founder — Bitcovery is the fourth company he’s founded — he says that participating in Disrupt and the Battlefield competition still made a big difference for him and his company.
“Very shortly after the event, we closed $775,000 in convertible notes from Plug and Play Ventures, Tandem Capital, and a few angel investors, including Bobby Yazdani of Signatures Capital Partners,” Lalwani tells me. “We got accepted into both Tandem Capital Mobile Accelerator and Plug and Play Retail Accelerator.”
Currently the Bitcovery team is focusing the product on the easing purchasing of digital content, specifically digital music that is discovered in-app.
Get to know Raj and his team in this week’s Episode of The Road To Disrupt.