Want to convince people that you’ve smuggled Apple’s top secret smartwatch out of the labs and onto your wrist?
You could burn hundreds of man hours rigging up a semi-believable fake… or you could stick an Apple sticker on the back of an old Casio and call it a day.
It’s not Kimmel’s finest prank (that goes to his firey twerk fail video, as that one managed to trick pretty much the entire Internet), as he’s clearly cherry picking the best responses and even those picked are kind of meh.
But it gets the point across: at this point, Apple could slap their logo on literally anything, give it a commercial with a catchy indie track, and the lines would still wrap around the block.