It was only in January last year that UK startup Glow Digital Media, a social advertising platform that sells services to Facebook advertisers to grow their marketing ROI, closed a $1.3 million seed funding round. Investors in the round include Germany’s Project A Ventures and the UK’s Avonmore Developments. It’s Glow Platform product gives advertises tools to create and optimise multi-format ad campaigns.
Today it’s announced it’s raised a raised $7 million in Series A funding from Notion Capital and White Star Capital. Existing investors Project A Ventures and Avonmore Developments also participated. The new funding will be used for further international expansion and product development.
The Glow Platform uses both proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter. Generating results across Twitter and Facebook in an integrated manner has long been sought after by marketers.
Glow’s clients include King, US Bank and Spotify and has been named one of Facebook’s few Strategic Preferred Marketing Developers (PMD).