Virtual keyboard startup Fleksy has launched version 3.0 of its software today, which includes new monetization options via premium themes and content packs. The new themes complement the new design of the app, with alternate color options and a bonus theme available to Fleksy premium users free of charge, and there’s also support for over 700 new emoji for those of you who like to emote.
The new Android version also introduces a Store that is available only to premium users on Android, and those on iOS starting this fall. It marks a considerable bet on continuing to be able to sell new content to users who have been happy to spend on Fleksy in the past, and it’s an interesting path to monetization for an app that has a lot of competition available free on the Android Play Store.
Version 3.0 of the app also introduces 17 new languages that have been brought out of beta for the occasion, and promises improved accuracy in all 40 of the languages supported by the app so far. The app promises no-look capabilities for typing based on their unique prediction algorithms.
Downloads are on pace for 30 percent growth monthly, which is what the app has been seeing since its official launch last December, and the company says that its paid conversions are “increasing dramatically,” too, though they don’t put a finer point on how many users exactly are forking over cash.
The big leap for Fleksy will be wen iOS 8 debuts and introduces support to Apple’s formerly closed platform for third-party keyboards; if Fleksy can iterate fast and be ready to offer the most comprehensive and differentiated software keyboard to Apple’s new customer base, it should stand a good chance of really lighting a fire under growth.