Today Microsoft announced that in June, sales of its Xbox One console “more than doubled.” It did not release a concrete sales figure for the time period, disappointingly.
Microsoft last indicated a hard sales number for the Xbox One in April. It sold 115,000 consoles that month. It isn’t clear if its sales declined in the ensuing period thus making the doubling less impressive, but either way, things are looking better for Microsoft.
What changed? Microsoft made a cheaper Xbox One package available that didn’t contain a Kinect sensor. The $100 price decline that the new bundle provided was apparently enough to get sales to grow.
The PlayStation 4, Sony‘s competing next-generation console, has outsold Microsoft’s Xbox One so far. The former is available in more countries and had, until recently, a lower price. Provided that the current Xbox One sales bump isn’t fleeting, Microsoft may be able to make up some lost ground.