Loverly, the one-stop online shop for brides planning a wedding, has made an investment in its editorial content with the launch of a brand new content hub on the website and mobile app.
For the past six months or so, Loverly has been testing editorial content on the website with great success — the company says that 20 percent of the site’s traffic comes from editorial content.
For those of you who don’t already know, Loverly is a platform that brings together wedding vendors, photographers, brides, and anyone else interested in weddings to let users create Pinterest-style inspiration boards for their own big day. The platform is tied into 400,000 products from over 3,000 brands, making it one of the best places to start and finish the wedding planning process.
With the launch of the editorial content hub, Loverly is joining the ring with TheKnot, Brides, and Martha Stewart, who already provide tons of editorial content around brides, weddings, etc. The content on Loverly’s site will come not only from Loverly writers but also from their network of bloggers and contributors.
The launch will also include a redesigned home page that puts content front-and-center, along with a revamp of the site’s verticals so that content can surface easily based on the searches being performed on the site. These are categories like Wedding 101, Fashion, Beauty, Ideas, Guest Guide & Travel.
Here’s what CEO and founder Kellee Khalil had to say about it:
As we focus on building the largest ecosystem in bridal, content has become a huge part of our commerce & community strategy. We’re building a platform unlike anything else in the wedding industry; our new editorial section is the voice of a new generation of brides, grooms and guests.
A couple months ago, we heard from trusted sources that Loverly was raising a $2.5 million round of funding, though we haven’t heard a peep since. It’s possible that this launch is part of a closed round, or that the round will be closed relatively soon.
Of course, only time will tell.
In the meantime, head on over to Loverly and check out the new content hub.