Mrinal Desai, founder and CEO of Addappt, is betting that people need a better way to keep their cell phone contact information up to date. Addappt, a smartphone app — iOS and Android — syncs contact information between users, allowing for individuals to remotely update their data on the phones of their friends.
(For a more detailed dive into how Addappt works, TechCrunch has you covered.)
It is a replacement for your normal contact experience, but becomes increasingly useful as contacts use it, as the service can only update information from those who use the product.
I sat with with Desai to dig into why he built the tool, and what its chances are of blowing up.