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Getting In Bed With Mattress Startup Casper

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Earlier this year, I wrote about Casper, a Lerer Ventures-backed startup that says it’s trying to reinvent how mattresses are built and sold. Since then, the company actually launched its first product, so I decided to swing by Casper’s office in the Noho neighborhood of New York to try the mattress out for myself.

In the video above, you can see the mattress, the material it’s built from, and the packaging that it’s in delivered in. (You also get to see me reading in bed, which is kind of weird.) Co-founder and CEO Philip Krim told me that the “secret sauce” of the bed is layering latex foam on top of memory foam, tapping the advantages of both materials.

“By going direct to consumers and selling through our own website, we’re able to cut out the middleman of a traditional retail store,” he said. “So a bed that uses some of the materials that we use would traditionally for $3,000 or $4,000, but by going direct we’re able to sell it for under $1,000 at all sizes.”