Farmeron, a SaaSstartup aimed at the agriculture industry (run your dairy farm in the cloud instead of grappling with Excel etc), has raised an additional $2.65 million in funding from agricultural investors Matt Swanson, Andrew Murphy, SoftTech VC and NextView Ventures. The funding will be used to go after enterprise sales.
Farmeron focuses on the data-complex dairy industry where you need to manage 50 to 5,000 cows. That’s a lot of production data and you can’t call them all Daisy.
Swanson (of Virtus Nutrition) is a serial entrepreneur with background in the California animal feed industry through Associated Feed & Supply, Virtus Nutrition and other companies.
While Murphy (of MFE Tech) is a former owner and CEO at Innovative Livestock Services, one of the largest beef producers in the US.
Back in 2012, Farmeron closed a $1.4 million seed round.
It competes with old guard farm record-keeping solutions like DairyComp305 and DHI-Provo, which are in the herd/animal data management space.
In the animal economics and farming ERP software space on-premise ERP companies like Infor and SAP and Oracle are starting to take an interest in this livestock space – but they haven’t done any real development yet, and none of them are SaaS platforms.