Amazon is expanding its same-day delivering to new cities including San Francisco and Dallas, starting today, according to a report from The WSJ. The four-year old program today reaches a dozen other cities across the U.S., but is still not widely available to all of Amazon’s customers. The company will also begin offering later delivery times in San Francisco, Phoenix and Seattle, the report noted, allowing customers to place an order as late as noon and receive it by 9 PM that evening.
Previously, Amazon required early morning orders, placed by 9:30 AM, in markets where it was testing this option such as Phoenix. Amazon tells us there are now as many as a million eligible items available for Same-Day Delivery, including movies, video games and hot electronics, last-minute travel needs and family necessities.
The Amazon.com website will also introduce a new “Get it Today” search feature in Phoenix, San Francisco, and Seattle, which will allow shoppers to better locate eligible items. A search filter will appear in the left-hand navigation panel below the “Amazon Prime” filter, to help narrow down product selection. There will also be a “Get It Tomorrow” filter which will show items available for next-day delivery.
Also new, Amazon Prime members will now pay a $5.99 per-order shipping fee to have their items shipped same day, while non-Prime members will pay $9.98 for the first item and $0.99 for each additional item.
More details about this service are live on www.amazon.com/sameday.
Amazon is one of many tech companies vying to compete in the same-day delivery space, competing with similar services like Google Shopping Express, eBay Now, Postmates, Instacart and others.