Music video distributor Vevo just launched an update to its iOS app today, providing users with a new, regularly updated home page, as well as access to the company’s live, programmed music channels.
The new version of the app, which the company showed to some reporters at SXSW, follows a major redesign to its website that Vevo launched last fall. In that update, Vevo did away with its rotating carousel of artist images, and replaced it with a regularly updated feed of featured artists, videos, and playlists.
The company also added two more channels to its live Vevo TV lineup. Vevo TV was launched a year ago to provide a continuous, programmed stream of music videos — kind of like what MTV used to do before it got taken over by bad reality TV.
Now all of that is being brought into Vevo’s new iOS app, which is available on iPad, iPhone, and iPod Touch. The app also adds improved navigation through a menu of options that can be launched with a tap of the “hamburger” button on the touch screen.
Users can browse, search and navigate through different videos even while they’re watching a minimized version of a video playing on the screen. Viewers can also easily add or edit videos in a playlist or share through social networks via action buttons built into the app.
The app was architected with a new software development kit that was launched at SXSW. While used internally, the SDK is also being made available to third-party developers to build their own experiences around Vevo videos.
Check out the video above for a look at what’s new in the app. The update will be available in the U.S., Australia, Brazil, Canada, France, Germany, Ireland, Italy, The Netherlands, New Zealand, Poland, Spain, and the U.K.