Yahoo and music video streaming service Vevo are expanding their partnership, the companies are announcing today, through a deal that will bring Vevo’s videos, live concert events, and other original programming to Yahoo’s own video streaming service, Yahoo Screen.
Following this tie-up, viewers will initially be able to watch this music content on Yahoo Screen in the U.S. and Canada, and in the weeks ahead, the partnership will expand to the U.K., Germany, France, Spain and Italy. The content is also not immediately available on the Yahoo Screen mobile application, launched last September, but will be offered there at some point in the future, says Vevo.
“Our renewed partnership with Yahoo will bring Vevo’s programming to more music fans than ever before,” says Rio Caraeff, President and CEO, Vevo in a brief announcement shared to the company blog this morning. “Yahoo has the potential to be one of our largest partners, and our launch across Yahoo Screen and, soon in more countries and on more platforms, is a big win for viewers who want to watch their favorite music video programming anytime and anywhere.”
This deal was first announced last November, saying that Vevo would soon be providing Yahoo properties, including Yahoo Screen and omg! (now Yahoo Celebrity), with access to its then 75,000 HD music videos, but only in the U.K. The companies had also previously partnered up in France, Spain and Italy.
Now that integration is going live, the company tells us, while also being made available in the U.S. and Canadian markets for the first time, as well as in Germany, which is another brand-new addition.
While Vevo is known for its music videos, its now 100,00 videos also include live concerts and other original programs, which will run alongside other Yahoo Screen fare like videos from Saturday Night Live, The Onion, GQ, ABC News, Vogue, The Daily Show and more.
While Yahoo Screen today is focused on videos acquired through partnerships such as this, Yahoo has been recently rumored to be working on a YouTube competitor of sorts, as a part of its further expansion into video. Yahoo Screen would be step one, Re/code reported last month, while cherry-picked top YouTube creators and stars would help to fill out the product offering with more content.