Finally, Someone Is Disrupting The Towel

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Showering is great, I’m a big fan. But drying off? Laaaaammmmmeeee. All that towelling, it’s enough to make you need another shower, am I right? New York-based startup The Body Dryer realizes this, and they’ve created a device to help you skip the towel and get dry a better way.

The Body Dryer dries you from the ground up, using a device that resembles a bathroom scale but that shoots air up to rid your body of all that excess water. The whole point of the thing is supposed to be to get rid of bacteria that can accumulate and grow on towels, which are apparently a breeding ground for that kind of thing (who knew).

The Body Dryer uses forced “ionized air” which can be set to blow either hot or cold, and the company wants to make them not only for home use, but also for commercial installations in gyms and other high traffic shower zones. At retail, this thing is supposedly going to sell for $250, but backers can secure a pre-order for just $125 while the Indiegogo campaign is going on. Already $30,000 of the $50,000 the company needs to hit production has been raised.

I didn’t include the video up top like I normally do for these projects because it includes the shameless use of scantily-clad women, which is completely unnecessary and frankly a bit stupid, but I still really do want to stop using towels and lighten my laundry load, despite any questionable marketing choices the company may have made.

As for drying time, the project’s creators claim around 30 seconds from start to finish, though this will vary slightly depending on your height – shorter people will dry faster, as they’re closer to the source of the outgoing air. Shipping on the devices is expected to take place in September, and so long as Dyson doesn’t come up with a competitor in the meantime, color me interested.