Originally, Tapestry was a web platform aimed at literary story-tellers. Instead of writing a bunch of text to be printed up on pages or converted quickly to an e-book, Tapestry offered authors a way to create something digital and interactive to tell their story. In a world where children are more comfortable with iPads than magazines, it only makes sense.
Today, however, users can finally create within the app, rather than just using the mobile companion for consumption.
Since launching back in 2012, Tapestry has tried to pay close attention to the way users are building their tapestries. What was expected to be a group of literary authors has actually turned into a userbase of young people, telling the stories of their own lives creatively and then sharing them on social media.
The company has seen more than 100k Tapestries created since launch, as well as 8.2 million taps (clicks through stories) since September.
Betaworks has a lot of experience in digital media analysis and consumption with products like Chartbeat, bit.ly, and Digg, but Tapestry represents a creative product to the New York-based incubator.
Luckily, the team over there has some other creativity-related products, including a Gif search engine called Giphy. Tapestry has officially become the first creative app to leverage Giphy’s GIF API, allowing users to add more than photos and videos to the story.
To check out the new Tapestry app, head over here.