Big Data Analytics Company Platfora Raises $38M

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Platfora, a startup focused on bringing businesses intelligence from big data, has raised $38 million led by Tenaya Capital, which brings the company’s total financing to $65 million. Also participating in this round are Citi Ventures, Cisco Systems and Allegis Capital, as well as prior investors Andreessen Horowitz, Battery Ventures, Sutter Hill Ventures and In-Q-Tel.

Platfora works with existing Hadoop clusters, including Cloudera, MapR, and Amazon EMR, among others, and automatically turns these huge amounts of data into dimensional and predictive dashboards, reports and insights. The company’s server architecture enables sub-second report delivery, analytics overlay, and drill down performance.

Platfora was born from the belief that while 

Hadoop is one of the best options for businesses that manage huge amounts of data, it lacks the interactivity, intelligence and sophisticated reporting capabilities needed by business users. Platfora is the layer that helps retrieve intelligence and analytics from this data managed by Hadoop.

The company focuses on being able to parse and handle all forms of big data, including customer interactions, transactions and machine data.

Platfora plans to use the funding to hire talent, and for product development and engineering.