AdMobius was founded by three alums for Apple’s iAd program and from Quattro Wireless, the company that Apple acquired to build iAd. I first wrote about it back in 2012 — the company said it aggregated data to create audience segments that mobile ad networks, publishers, and demand-side platforms can use to improve their ad targeting.
“This acquisition will empower our clients to engage with unique and relevant consumer audience segments across devices at a deeper, more accurate level than ever before,” said Lotame CEO Andy Monfried in the acquisition press release.
AdMobius had raised a $5 million Series A from Opus Capital and storm Ventures. Lotame, meanwhile, recently raised its $15 million Series D.
The financial terms of the deal are not being disclosed.