Called Earth Hour Blue, the new platform allows users to contribute funds to projects supported by the World Wildlife Fund. Projects seeking money currently include Bancas for the Philippines, which will introduce fiberglass boats to communities that lost fishing equipment in Super Typhoon Haiyan; Stop the Killing!, an effort to combat wildlife smuggling in Southeast Asia; and Restore The Roodeberg, which is raising funds to conserve South Africa’s Table Mountain National Park.
Crowdonomic was launched about a year ago and offers reward- or equity-based crowdfunding for projects based in Asia. The company hopes its partnership with Earth Hour will help boost its profile beyond Singapore and lead the way to working with more startups and businesses around the world.
“This project is a showcase of our new enterprise crowd-powered solutions which allows large institutions to harness the power of crowdfunding at a global scale using Crowdonomic’s expertise and infrastructure,” co-founders Leo Shimada and Nicola Castelnuovo said in an email.
For Earth Hour, which is also based in Singapore, Earth Hour Blue gives the non-profit a chance to support more initiatives around the world. Earth Hour says that its projects have already reached 7,000 cities in 154 countries.