Square’s Latest TV Ads Focus On Attracting New Merchants

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Payments company Square is debuting six new TV ads today, in a big marketing push towards attracting merchants on the platform.

A spokesperson for Square tells us the ads will air on national cable channels (including during primetime hours). Some of the channels include Fox Business, CNBC, Discovery Health & Fitness, NBC Sports, History, Travel, Bravo, CMT, and AMC.

We’ve embedded the ads, which run around 20 seconds each, below. Interestingly, the ads focus on attracting merchants vs. consumers using Square’s wallet app, which isn’t surprising considering the company’s recent moves to attract larger retailers, and enable custom pricing for merchants.

Square has also been ramping up sales hiring efforts to bring on new merchants to the payments platform.

Two years ago, Square did debut a TV commercial, but since then the company has mostly seem growth-based on word-of-mouth marketing to target small to medium-sized businesses.

Another interesting observation: The commercials feature Visa cards (Visa is an investor in Square) and American Express cards.