Yahoo Acquires Social Diary Company Wander For A Price Over $10M

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Yahoo has acquired New York-based startup Wander.

The terms of the deal were not disclosed, but based on rumors I heard last night at the Crunchies, it appears that the price was north of $10 million. Led by founder Jeremy Fisher, Wander has raised a total of $1.2 million in funding.

Wander, which has been around since graduating TechStars in 2012, is aimed around changing our content creation habits. Originally, Wander was focused on sharing travel experiences in a diary, but soon pivoted focus onto an app called Days.

The app lets users create a series of photographs and gifs in a package called a “Day,” which can be shared the next day. The idea is this: rather than sharing bite-sized moments in real time, Days is about sharing an entire story of how your day went.

By tying everyday experiences together, Days lets you share mundane things like your morning coffee or your cat and, thanks to the context created within the story, those mundane things become more “share-worthy.”

According to the blog post, Days will continue on as a standalone app, supported by all members of the Wander team. Plus, the five-person team will start working on “some exciting new projects” as a part of Yahoo’s Mobile and Emerging Products team, based in NYC.

Here’s the blog post in full:

We’ve spent the past few years figuring out how to make content creation as habitual as content consumption. That’s the idea behind Days, the daily visual diary we launched in May 2013. Nine months later, we’re excited to announce that we’ve accepted an offer to bring our work on daily habits to Yahoo. We started our company with the vision of transforming daily habits, and we’re proud to be joining a new one that shares that mission.
Our entire team will be joining Yahoo’s NYC-based Mobile and Emerging Products group, where we’ll continue on as a startup team within a larger organization. The Days app will live on as a standalone entity, and we’ll also be working on some exciting new projects that we can’t talk about just yet.
Sincerest appreciation to our investors, our advisors, our friends and families, the good folks at Apple, and, most importantly, our users! Your days have inspired us and it’s been beyond rewarding watching the product and community we’ve built together evolve and grow. We are so grateful, thank you!
If you have any questions, please tweet @wander or email us via founders@onwander.com.
Happy Days,
-Jeremy, Keenan, Lara, Sean, and Whitney

Obviously, this isn’t the first acquisition for Yahoo under Marissa Mayer‘s leadership. The fashion-forward CEO has acquired more than 15 companies in the past 18 months, during which time she’s totally turned around the perception of stagnancy in the internet juggernaut.