If Sports Fans Lost The Super Bowl, Then Tech Companies Won

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Last night, 100 million people (minus Seattle) were disappointed to watch the Seattle Seahawks spank the Denver Broncos in Super Bowl XLVIII. But that doesn’t mean that the night was a waste.

There were more than a few notable events over the course of the evening, including Microsoft’s emotional 4th Quarter ad showing what technology has done for us.

According to USA Today’s Ad Meter, the Microsoft commercial took the number 8 spot on the most popular Super Bowl ads of the night, among commercial kings like Budweiser, Pepsi, Doritos, and Coca-Cola. The rankings are pulled from 6,272 votes.

If you ever thought that technology was outside the realm of emotion, this commercial will prove you wrong. Get some tissues, seriously.

Meanwhile, Tivo reports that the most re-watched Super Bowl advertisement of the game was the Seinfeld reunion during halftime.

There was also an ad for a company called GoldieBlox last night. The 15-person organization builds engineering toys for little girls and only got the ad spot by winning Intuit’s Small Business, Big Game competition. Though the startup’s original version of the commercial got them in some hot water legally, last night’s ad was an interesting push-back against the typically sexist advertisements run during the Super Bowl.

In other news, Sonos also had an interesting Super Bowl commercial, showing just how much the startup has grown. After all, Sonos launched a little over a decade ago, and already has the resources to afford the most coveted advertising airtime in the world. According to Bleacher Report, a 30-second ad spot during this year’s Super Bowl cost around $4 million. Sonos’s ad was a minute long.

On Twitter, the number of tweets sent during the Super Bowl barely broke last year’s record, with 24.9 million tweets total hitting the wires during the game. However, the peak tweets per minute figure saw a significant bump, with tweeters sending 381,605 TPM during Percy Harvin’s 87-yard touchdown return. Last year, Beyonce generated the most buzz with the conclusion of her half-time show bringing in 268,000 TPM.

You’d think, with the game as boring as it was, that folks would send more tweets this year than last year. But then again, last year’s electricity outage stalled the game and offered a great opportunity for folks to get tweeting.

Also worth noting: Joe Namath wore a fur coat that was louder than the Seahawks’ 12th man. The Twitter handle “@JoeNamathsCoat” appeared just moments after the coat was shown on TV.

[Img via Fansided]