There’s more eye-candy footage of Felix Baumgartner’s epic space jump. Sports video camera hardware startup, GoPro, released a 30-second Superbowl spot of first and third-person perspective of Baumgartner’s free fall from the stratosphere. Just to manage expectations, it’s not the full first-person perspective of his entire dive to earth that I think many of us have been waiting for.
But, it’s still a human jumping from space to earth–which is objectively awesome no matter the perspective or length of coverage.
What’s the business case for GoPro to shell out all this cash for a stunt that only one (freaking crazy) consumer will ever use it for? It’s more than just ad impressions. As CEO Nicolas Woodman explained at our San Francisco Disrupt Conference, crazy stunts are a big part of product inspiration.
Experimenting with GoPro cameras in crazy scenarios early on eventually led to a major market opportunities, even though originally the ideas just sounded like a lot of fun. Watch his full interview on bootstrapping a startup and his own inspirations below: