Facebook Beats In Q4 With Revenue Of $2.59B, EPS Of $0.31

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Facebook Officially A Mobile Ad Firm With 53% Of Ad Revenue Now Coming From Its 945M Mobile Users

Today Facebook reported its fourth quarter financial performance, including revenue of $2.59 billion and earnings per share of $0.31. Analysts had expected the company to earn $0.27 on revenue of $2.33 billion. Both EPS figures are non-GAAP, of course.

In regular trading, Facebook fell around 3%. In after hours trading, Facebook is sharply up.

The company’s GAAP net income for the period was $523 million, up a huge margin from its piddling $64 million in the year-ago quarter.

Since its public offering, Facebook has been on a ride. The company went public for $38 a share, fell to as low as $18 per share, and has since rocketed over the $50 dollar mark. The company is now quasi-legendary for its shift from desktop to mobile ad revenues. After its offering, the market fretted that Facebook would not be able to make money on smartphone usage. That was wrong.

In the sequentially preceding quarter, Facebook had revenue of $2.02 billion and earnings of $0.25 per share.

Today, Facebook reported that its mobile share of ad revenue was 53%.

For its full calendar year, Facebook had revenue of $7.87 billion, up 55% year over year, and net income of a pat $1.50 billion. Daily active users of Facebook in December totaled 757 million, up a modest but in-line 22%. Monthly mobile users of Facebook, a key metric for the company, rose 39% by the end of the year to 945 million.

All told, the good ship Facebook is cruising along. This is a strong quarter in nearly every possible way, though I will say the 53% figure is only a 4% (net) change from the preceding quarter, making it a slower growth pace than expected. Still, Facebook’s growing mobile userbase should give that number space to run.

We’ll be tuning into the Facebook call, on which we will hopefully hear about usage of Facebook among younger demographics, a key market subset for the social company.

Facebook 2013 Q4