LG’s Curved Display G Flex Smartphone Will Go Up For AT&T Pre-Order On January 24

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Curved displays are officially a thing.

The LG G Flex, the Korean company’s latest attempt to battle back Samsung, is going to be available for pre-order at AT&T starting this Friday, January 24.

Sprint pulled the trigger last week, announcing that the phone would be available for pre-order on January 31, but AT&T has obviously beaten the yellow carrier to the punch by a week.

Still, AT&T never mentioned in its announcement when the phone would actually be delivered to customers or available in-store, but all signs point to the phone’s imminent arrival.

T-Mobile will also carry the curved screen phone eventually, but has made no moves toward announcing availability just yet.

As for AT&T, the LG G Flex will be available at the flagship price of $299.99 with a two-year contract or through the new Next financing plans.

The LG G Flex marks the first curved display phone to be available in the U.S., but you can bet it won’t be the last. Curved displays, both in smartphones and other gadgets like TVs, have been a major focus for electronics manufacturers in the past year, so you should expect to see plenty more.

The ultra curious can check out specs here.