Google today released a formal response to the most recent chapter of Microsoft’s ‘Scroogled’ campaign: “Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up.”
Yesterday, Microsoft released a raft of new ‘Scroogled’ products, continuing its war against Google with now usual sniping and griping and aw shucks what can we do attitude. Mugs and t-shirts and hoodies were up for sale, bearing Google logos and unkind sentiments such as the implication that Google’s browser, Chrome, steals your data.
The mug sold out, though you have to wonder how many Microsoft really had made for its stunt, and how many of that total were purchased ironically.
The ball is now back in Microsoft’s court, meaning that the Snark Wars will continue, even as the two companies find ways to work together in other areas.