YouTube network Fullscreen is always looking for ways that it can help its large network of creators improve their videos. With the launch of its Fullscreen Creator Platform earlier this year, it unlocked some new tools they can use, but there’s a limit to what it can develop internally. For everything else, it’s working to partner with third-party application and service providers to give creators access to their tools.
To that end, the company launched “Sign In With Fullscreen,” a new service that allows creators to log-in to third-party websites and gives them free credits, discounts, and premium services.
Launched in the Fullscreen Creator Platform, clicking on any of the partner logos will take creators to a page that includes a big “Sign In With Fullscreen” button. The button is powered by OAuth, so as long as creators are signed in on Fullscreen, they’ll be able to access those third-party sites and have instant access to whatever VIP benefits are available.
There are seven different partners at launch, including Spreadshirt, a platform for selling custom merch; Videopixie, a marketplace for hiring editors or animators; TubeStart, a crowdfunding platform for video creators; Captions for YouTube, which is just what it sounds like; Jingle Punks, a library of licensed audio tracks; AudioMicro, another archive of royalty-free music tracks; and Stageit, which is a live streaming platform for creators.
But that’s just the start. Fullscreen want to add other services to program, and is exploring other partnerships with third-party technology and service providers. For partners, being part of the program gives them access to a huge number of new potential customers and users, since Fullscreen has more than 25,000 creators on its network.
At the end of the day, Fullscreen wants its creators to be the best that they can be, and make the best videos that they can make… If they do that, then hopefully they’ll all get more views and they’ll make more money — for themselves and for Fullscreen. Everyone wins!
Earlier this year, Fullscreen raised a round of funding from The Chernin Group, Comcast Ventures and WPP’s investment arm, WPP Digital. That round was pegged at $30 million, as the company seeks to continue expanding its network of creators and offer them more features for improving videos.