Gillmor Gang: Hocus Pocus

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Moving Past Digital Schizophrenia

The Gillmor Gang — Danny Sullivan, Robert Scoble, John Taschek, Kevin Marks, and Steve Gillmor — find themselves in a quandary over Steven Elop’s alleged exit strategy for Microsoft. Is he really serious, dumping XBox and casting aside Bing? Or is this just a magician’s sleight of hand, misdirecting the attention from the more radical idea of abandoning Windows to save Office.

The Gang is torn on whether Office can make the voyage to mobile or not, but with Bill Gates’ so-rumored involvement in the Post-Ballmer strategy, it seems unlikely the next CEO will stop protecting Windows by making Office cross-platform. Head of MS PR Frank Shaw is openly dismissive of the Bloomberg story, and most pundits doubt Elop will get the job turning the aircraft carrier around. It may be fiction, but our bet is some version of this story will be the rabbit pulled out of this hat.

@stevegillmor, @scobleizer, @kevinmarks, @dannysullivan, @jtaschek

Produced and directed by Tina Chase Gillmor @tinagillmor

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