The First Instagram Ad Has Been Spotted In The Wild

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About a month after Instagram announced that it would start running Sponsored Photos and Sponsored Videos, and about a week after it published previews of those ads, it looks like Instagram ads have arrived.

The first ad comes from designer Michael Kors, and as promised, it’s a regular Instagram photo, but it’s also showing up in the feeds of users who don’t follow the Michael Kors account, albeit with a “Sponsored” label. Instagram has said that users will be able to tap a button with three dots under the ad to hide it and provide feedback.

I’ve emailed Instagram to confirm that this is indeed the very first ad to go live, and I’ll update if I hear back, but that seems to be the consensus.