Hackathons tend to get a bit nutty around the 12-hour mark. After sprinting through brainstorming and the first couple of revisions, coders, hackers, and designers are often overwhelmed, tired and, well, coming down from a Club-Mate high.
But then the pretzels and popcorn came out. Beer was served. And everyone got a second wind. Plus, the sponsored masseuse helped calm sore backs. I know he helped me.
The attendees made it through the night and eventually formed more than a 100 teams to present the next morning.