Live From Apple’s New iPad Announcement

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It’s that time again! We’re live at San Francisco’s Yerba Buena Center for the Arts, where Apple CEO Tim Cook is set to take the stage to debut everything the company has been secretly working on for the last few months.

What will they show? No one knows for certain, of course — but we’ve got some ideas, and there’s been no shortage of rumors. New iPads? Probably! New iPad Minis? Perhaps! Release details for OS X Mavericks, or the crazy cylindrical Mac Pro? Maybe!

You’ll have to tune in to our live blog to find out. We’ll be bringing back the news the very second it breaks by way of our liveblog down below. As with the last few big Apple events, it’ll mostly be Greg Kumparak typin’ away while Darrell Etherington blasts out photos.

Apple’s announcement is scheduled to start at 10 a.m. Pacific (That’s 1 p.m. Eastern, 7 a.m. Hawaii, 6 p.m. London, and 2 a.m. on the 23rd over in Tokyo. Neru!) We’ll be bringin’ back all sorts of photos and commentary as soon as things get interesting around the venue, so be sure tune in early — say, maybe, 9 a.m?

Greg Kumparak October 22, 201311:24 am

That’s all for today, friends. Thanks for tuning in!

Dig the liveblog? Drop a high-five to your friendly neighborhood livebloggers, Greg and Darrell

Greg Kumparak October 22, 201311:23 am

And we’re done!

Greg Kumparak October 22, 201311:23 am

“We’ve got a hands on demo for the press, and we’d like to invite you to check it out”

Darrell Etherington October 22, 201311:23 am

Greg Kumparak October 22, 201311:23 am

The video cuts from scene to scene, showing nothing but the side profile of a pencil. At the last second, it’s revealed that the iPad was behind the pencil. BWAAAARM.

Darrell Etherington October 22, 201311:22 am

Greg Kumparak October 22, 201311:21 am

“We’re so excited about the new iPads..”

video?

“That we’ve made a new video!” 

Greg Kumparak October 22, 201311:20 am

Tim Cook has stepped back on stage, recapping today’s announcements, from Mavericks being free, to the new iPads.

Darrell Etherington October 22, 201311:20 am

Darrell Etherington October 22, 201311:19 am

Greg Kumparak October 22, 201311:19 am

They’re shipping new iPad smart covers: $39 for one that protects the screen, $79/$69 for one that protects the back as well (iPad Air/iPad Mini respectively)

Darrell Etherington October 22, 201311:19 am

Darrell Etherington October 22, 201311:18 am

Greg Kumparak October 22, 201311:18 am

The original iPad Mini will stay on sale, dropped from $329 to $299. The iPad Mini with Retina will sell for $399 for the 16gb WiFi model

Darrell Etherington October 22, 201311:18 am

Greg Kumparak October 22, 201311:18 am

The iPad Mini will launch “later in november”. 

Greg Kumparak October 22, 201311:17 am

Same colors as iPad: silver/white, and space grey/black

Greg Kumparak October 22, 201311:17 am

The iPad Air’s battery life will come in at around 10 hours, and it’s getting the MIMO support. 

Darrell Etherington October 22, 201311:17 am

Greg Kumparak October 22, 201311:17 am

The new iPad mini is also running on the new A7 chip

Darrell Etherington October 22, 201311:16 am

Greg Kumparak October 22, 201311:16 am

The new iPad Mini will have a 7.9″ retina screen, running at 2048×1536

Greg Kumparak October 22, 201311:16 am

“Customers love that complete iPad experience. The #1 most requested feature: a beautiful retina display”

Greg Kumparak October 22, 201311:16 am

“The iPad has been a big hit with customers, because it delivers a full iPad experience in a smaller package”

Darrell Etherington October 22, 201311:16 am

Greg Kumparak October 22, 201311:15 am

Next up: iPad Mini.

Greg Kumparak October 22, 201311:15 am

The video is recappin’ all of the stuff that was just announced on stage. Basically: holy crap, this thing is thin.

Darrell Etherington October 22, 201311:13 am

Greg Kumparak October 22, 201311:13 am

We’ve jumped into a Jony Ive video, discussing the design.

“We actually started working on this design years ago,” he notes.

Darrell Etherington October 22, 201311:12 am

Greg Kumparak October 22, 201311:12 am

For the first time, the iPad will launch in China at the same time as it launches elsewhere

Darrell Etherington October 22, 201311:12 am

Greg Kumparak October 22, 201311:11 am

The iPad Air will start to ship on November 1st. 

Greg Kumparak October 22, 201311:11 am

“The new iPad Air will replace our top of the line, full size iPad. It’ll start at $499 for the WiFi model, and $629 for the Cellular model”

Darrell Etherington October 22, 201311:11 am

Greg Kumparak October 22, 201311:11 am

“The new iPad air comes in silver/white, and space grey/black”

Greg Kumparak October 22, 201311:11 am

iPad Air camera specs:

5MP camera
1080p HD Video
New FaceTime HD front camera
Improved Backside illumination
Dual mics

Darrell Etherington October 22, 201311:10 am

Greg Kumparak October 22, 201311:10 am

“It’s faster at graphics, and 2x faster opening files. And the WiFi is faster, too, with MIMO support for the first time in an iOS device.”

Darrell Etherington October 22, 201311:10 am

Greg Kumparak October 22, 201311:09 am

“From the original iPad, we’re up to over 8x faster. In terms of graphics performance, we’re 72x faster.”

Darrell Etherington October 22, 201311:09 am

Greg Kumparak October 22, 201311:09 am

Like the iPhone 5s, the iPad Air has Apple’s new M7 motion processor 

Greg Kumparak October 22, 201311:09 am

“Just as important as the outside, though, is the inside. Inside is the brand new A7 chip, which we just launched with the new iPhone. “

Darrell Etherington October 22, 201311:08 am

Greg Kumparak October 22, 201311:08 am

“It’s the lightest full-size tablet in the world”, says Schiller. 

Greg Kumparak October 22, 201311:08 am

The previous iPad weighed 1.4 lbs; the new one weighs 1.0 lb, flat.

Darrell Etherington October 22, 201311:08 am

Greg Kumparak October 22, 201311:07 am

“Look at it from the side. It’s just 7.5mm thin, 25% thinner than the previous device.”

Darrell Etherington October 22, 201311:07 am

Greg Kumparak October 22, 201311:07 am

It’s got a 9.7″ Retina display, with a bezel 43% smaller than previous versions.

Darrell Etherington October 22, 201311:07 am

Greg Kumparak October 22, 201311:06 am

The new iPad is called iPad Air

Greg Kumparak October 22, 201311:06 am

“This.. is the new generation iPad. Thinner. Lighter. More powerful than ever before. So new, it deserves a new name.”

Greg Kumparak October 22, 201311:06 am

We’ve jumped into a video showing the new iPads

Greg Kumparak October 22, 201311:06 am

“In over 3.5 years, the team has been on a relentless path. Each year, delivering further and further on this vision of mobile computing. Today, we think we have the biggest step yet.”

Darrell Etherington October 22, 201311:06 am

Greg Kumparak October 22, 201311:05 am

Phil Schiller comes back on stage to talk about the new iPads

Greg Kumparak October 22, 201311:05 am

“We’ve been busy working on the next generation of iPad”

Darrell Etherington October 22, 201311:04 am

Greg Kumparak October 22, 201311:04 am

The video flips through all sorts of crazy uses of the iPad; from capturing an olympic diver, to being used in a waterproof case by a scuba diver, to an iPad acting as the navigation software on a hang glider

Darrell Etherington October 22, 201311:03 am

Greg Kumparak October 22, 201311:02 am

“We’ve prepared a short video we’d like to run for you this morning..”

Greg Kumparak October 22, 201311:02 am

“We honestly could have never imagined all of the ways our customers would be using iPads”…

bet you a video is coming!

Darrell Etherington October 22, 201311:01 am

Greg Kumparak October 22, 201311:01 am

“We now have over 475,000 iPad apps, on the app store. These have been customized for the iPad, not these stretched out smartphone apps that our competitors are doing”

Darrell Etherington October 22, 201311:01 am

Greg Kumparak October 22, 201311:00 am

“When you make a great product, with a great experience, this is how you know it. People use it.

Darrell Etherington October 22, 201311:00 am

Greg Kumparak October 22, 201311:00 am

“Now, everyone seems to be making a tablet. Even some of the doubters! Regardless of what you may hear, or read, about how many are sold or activated, iPads are used more than any of the rest. And not just a little more — a lot more! iPads are used 4x more than any of those other tablets put together.”

Darrell Etherington October 22, 201311:00 am

Darrell Etherington October 22, 201310:59 am

Greg Kumparak October 22, 201310:59 am

“This month, we sold our 170 millionth iPad”

Greg Kumparak October 22, 201310:59 am

Cook: Not everyone saw it [how we saw it]. 

Cook flips through some negative quotes on the iPad.

“It’s not going to revolutionize anything. It’s not going to replace netbooks.”

(“Who remembers netbooks?”, asks Cook)

“Anyone who thinks it’s a game changer is a tool”

Darrell Etherington October 22, 201310:58 am

Greg Kumparak October 22, 201310:58 am

Cook: “We launched iPad 3 1/2 years ago, with a very clear goal, and a very clear objective”

Greg Kumparak October 22, 201310:58 am

Tim Cook has taken the stage.

“Next up: iPad!”

Greg Kumparak October 22, 201310:57 am

They keep clarifying that they’re free “with purchase of any new Mac or iOS device”. It’s not quite clear yet what the deal is for existing owners.

Greg Kumparak October 22, 201310:56 am

All iLife and iWork apps will be free, and you can download them today.

Darrell Etherington October 22, 201310:56 am

Greg Kumparak October 22, 201310:56 am

“Others would have you spend hundreds of dollars for their app. We’re taking all of these productivity apps and making them available for free”

Darrell Etherington October 22, 201310:56 am

Greg Kumparak October 22, 201310:55 am

“Actually, I’ve got an even better photo here. Lets go ahead and drag that in..”

Greg Kumparak October 22, 201310:55 am

With that, Apple is introducing collaborative editing to iWork for iCloud. Eddy adjusts the text; as he does, the changes sync across two screens.

Darrell Etherington October 22, 201310:54 am

Greg Kumparak October 22, 201310:54 am

He shares his design over email to Eddy. Eddy clicks the link, and it opens into iWork for iCloud.

Darrell Etherington October 22, 201310:53 am

Greg Kumparak October 22, 201310:53 am

He quickly tweaks the formatting and fonts. “Actually, let me drag in an even better photo”.

Darrell Etherington October 22, 201310:52 am

Greg Kumparak October 22, 201310:52 am

We’ve popped into a demo of the new iWork.

“Lets fire up pages here, and open up this gorgeous poster” [he says as a cheesy, senior photo-esque poster of eddie cue fills the screen]

Greg Kumparak October 22, 201310:51 am

Next up: Keynote.

“You’ve actually been seeing the new keynote all morning. We’ve been running this presentation on the new keynote. Transitions all have more realistic physics, and there are a bunch of new ones”

Darrell Etherington October 22, 201310:51 am

Darrell Etherington October 22, 201310:51 am

Greg Kumparak October 22, 201310:51 am

Numbers now has a “free, object based design”. 

“See these charts? These charts can now be interactive”

Darrell Etherington October 22, 201310:50 am

Greg Kumparak October 22, 201310:50 am

Pages on iPad now has a formatting tool built into the keyboard, allowing you to change text stylings without digging around the app.

Darrell Etherington October 22, 201310:50 am

Darrell Etherington October 22, 201310:49 am

Greg Kumparak October 22, 201310:49 am

Next up: iWork.

Pages, Numbers, and keynotes have all been updated for iOS7. On the mac, they’ve all been rewritten from the ground up.”

Darrell Etherington October 22, 201310:49 am

Greg Kumparak October 22, 201310:49 am

All of the new iLife apps will be free with any new mac or iOS device, and will be available today.

Greg Kumparak October 22, 201310:48 am

You can switch up your drummer’s “personality”, shifting from rock drums to R&B. 

Darrell Etherington October 22, 201310:48 am

Matthew Panzarino October 22, 201310:47 am

All of these iLife apps are getting 64-bit updates on iOS as well, which indicates Apple is very much in on getting its devices onto the new architecture. This could bode well for A7 iPads.

Greg Kumparak October 22, 201310:47 am

The new garageband has a smart “drummer track”, which analyzes your music and automatically plays along. You can tweak the drummer’s style, making him player louder/softer, or to play more complicated pieces.

Darrell Etherington October 22, 201310:46 am

Greg Kumparak October 22, 201310:46 am

GarageBand’s new iCloud support allows you to start working on a song on your Mac, walk away, then continue working on it from your iPad or iPhone.

Darrell Etherington October 22, 201310:45 am

Greg Kumparak October 22, 201310:45 am

Next up: GarageBand. They’ve bumped the max number of tracks from 8 to 16, and introduced a bunch of new built-in instruments.

Darrell Etherington October 22, 201310:45 am

Greg Kumparak October 22, 201310:45 am

iMovie theater brings all of your iMovie projects into one place, and syncs to iCloud. Create a project in iMovie, and it’s available across all of your iCloud devices.

Darrell Etherington October 22, 201310:44 am

Greg Kumparak October 22, 201310:44 am

One of the focuses of the new iMovie for mac: direct compatibility with the slomo videos you can shoot on your iPhone 5S

Darrell Etherington October 22, 201310:44 am

Greg Kumparak October 22, 201310:43 am

Next, iMovie: “We’ve completely redesigned [iMovie]. We’re bringing desktop-class effects, from speed adjustment to picture-in-picture, to the iPad. On the Mac, we’ve got a whole new design.”

Darrell Etherington October 22, 201310:42 am

Greg Kumparak October 22, 201310:42 am

“Photo Books have always been popular, but they’ve only been available on the Mac. Now, they’re coming to the iPad”

Greg Kumparak October 22, 201310:42 am

“iPhoto has never been smoother, thanks to 64-bit.”

Darrell Etherington October 22, 201310:42 am

Greg Kumparak October 22, 201310:42 am

“Our apps have been busy updating both our creativity and productivity apps. First up: iLife. We’ve got great new versions of iPhoto, Garageband, iMovie, and the rest. We don’t have time to go through all of the features, but I’d like to go through a few”

Greg Kumparak October 22, 201310:41 am

Phil leaves the stage, turning it over to Eddie Cue to talk about Apps

Greg Kumparak October 22, 201310:40 am

It’s actually pretty damned neat to watch. They blast the shell out in one large, rough bit, and then refine and polish away.

Darrell Etherington October 22, 201310:40 am

Darrell Etherington October 22, 201310:40 am

Greg Kumparak October 22, 201310:39 am

We’ve rolled into a video discussing Apple’s efforts in engineering the Mac Pro

Darrell Etherington October 22, 201310:39 am

Darrell Etherington October 22, 201310:38 am

Greg Kumparak October 22, 201310:38 am

Phil recaps the MacPro’s new found efficiency and quietness; it’s less than half as loud as the previous generation.

Darrell Etherington October 22, 201310:38 am

Greg Kumparak October 22, 201310:37 am

The new MacPro will be available “before the end of the year” (Slide said December)

Darrell Etherington October 22, 201310:37 am

Greg Kumparak October 22, 201310:37 am

The new MacPro will cost $2999

Darrell Etherington October 22, 201310:36 am

Greg Kumparak October 22, 201310:36 am

Apple snuck a few MacPros out of the labs, lending them to famous videographers and photographers for field testing.

Darrell Etherington October 22, 201310:36 am

Darrell Etherington October 22, 201310:35 am

Matthew Panzarino October 22, 201310:35 am

Thunderbolt 2 and USB 3.0 both present on the Mac Pro. Both necessary to make 4K displays really viable. 

Greg Kumparak October 22, 201310:35 am

Phil recaps the Mac Pro’s rear-facing illumination system; as you turn the device, the lights on the rear ports light to help you find what you’re looking for.

Darrell Etherington October 22, 201310:35 am

Darrell Etherington October 22, 201310:34 am

Matthew Panzarino October 22, 201310:34 am

4K video is getting talked about quite a bit once again. This is mostly a recap from WWDC so far. 

Darrell Etherington October 22, 201310:34 am

Darrell Etherington October 22, 201310:33 am

Greg Kumparak October 22, 201310:33 am

Phil is rattling off the specs, shown in the photos below, at a breakneck pace.

Darrell Etherington October 22, 201310:33 am

Darrell Etherington October 22, 201310:32 am

Greg Kumparak October 22, 201310:32 am

“Inside it, the fastest memory we’ve ever put in a mac. 1866Mhz DDR3 ECC, handling up to 60 gigabytes a second”

Darrell Etherington October 22, 201310:32 am

Greg Kumparak October 22, 201310:32 am

“This thing is 1/8th the volume of the previous generation. This is our vision; the future of the pro desktop. It’s got the fastest processor we’ve ever put in a mac. It comes in quad, 6, 8, or 12-core designs.”

Darrell Etherington October 22, 201310:31 am

Greg Kumparak October 22, 201310:31 am

“It’s not a stretch to say people have been blown away by this new design.”

Greg Kumparak October 22, 201310:31 am

One person cheers. “Heh. Someone was hoping we’d talk about this.”

Darrell Etherington October 22, 201310:31 am

Greg Kumparak October 22, 201310:31 am

Next up: Mac Pro.

Greg Kumparak October 22, 201310:31 am

“And that’s our news for Macbook today!”

Greg Kumparak October 22, 201310:30 am

Specs on the $1999 are down in the photo below.

Darrell Etherington October 22, 201310:30 am

Greg Kumparak October 22, 201310:30 am

The previous generation 15″ macbook pro started at $2199. The new one starts at $1999. 

Greg Kumparak October 22, 201310:29 am

It’ll last for up to 8 hours, and, like the 13″, includes 802.11ac and Thunderbolt 2

Darrell Etherington October 22, 201310:29 am

Greg Kumparak October 22, 201310:29 am

Next up: 15″ Macbook pro. It’s got an Intel Crystalwell chip (as opposed to Haswell). 

Darrell Etherington October 22, 201310:28 am

Greg Kumparak October 22, 201310:28 am

The new 13″ MBP will start shipping today.

Greg Kumparak October 22, 201310:28 am

The previous 13-inch MBP started at $1499. The new one drops it down to $1299. That’s configured with a retina display, 2.4 ghz dual-core i5, 4gb dram, Iris graphics, and an SSD.

Darrell Etherington October 22, 201310:28 am

Greg Kumparak October 22, 201310:27 am

It’s got Thunderbolt 2 and 802.11ac, which Phil says is up to 3x faster than 802.11n.

Darrell Etherington October 22, 201310:27 am

Greg Kumparak October 22, 201310:27 am

The 13″ Macbook Pro now gets 9 hours of battery life (up from an estimated 7 hrs before)

Darrell Etherington October 22, 201310:27 am

Greg Kumparak October 22, 201310:27 am

Starting with the 13-inch macbook pro: It’s now lighter (3.46 lbs), and thinner (0.71″). It’s powered by a 4th-gen Haswell core, with integrated Intel Iris graphics.

Darrell Etherington October 22, 201310:26 am

Greg Kumparak October 22, 201310:26 am

“[So far], we’ve brought out both a 13-inch and 15-inch retina macbook pro”

Greg Kumparak October 22, 201310:25 am

“Today, we’re happy to turn our attention to the MacBook Pro”

Greg Kumparak October 22, 201310:25 am

The Mavericks update will support devices as old as the 2007 iMac/MacBook Pro

Darrell Etherington October 22, 201310:25 am

Greg Kumparak October 22, 201310:24 am

Phil Schiller has taken the stage to discuss the MacBook.

Greg Kumparak October 22, 201310:24 am

Mavericks will be available today

Greg Kumparak October 22, 201310:24 am

“Whether you’re on the latest release, or WAY back on Snow Leopard, you can upgrade to Mavericks.”

Darrell Etherington October 22, 201310:23 am

Greg Kumparak October 22, 201310:23 am

Breaking: Mavericks will be free

Greg Kumparak October 22, 201310:23 am

“Today, we announce a new era of the mac.”

Greg Kumparak October 22, 201310:23 am

“Over the last few years, we’ve reengineered our development process, and [with the app store], the way we distribute. Today, we’ll revolutionize pricing.”

Darrell Etherington October 22, 201310:22 am

Greg Kumparak October 22, 201310:22 am

He swings over to the new Maps app, demonstrating its 3D building view. He sets a route, and fires it off to his iPhone. And with that, the Mavericks demo recap seems to be complete

Darrell Etherington October 22, 201310:22 am

Darrell Etherington October 22, 201310:21 am

Greg Kumparak October 22, 201310:21 am

He’s zooming around from app to app, touching quickly on some of the new tricks each one has. He pops into Calendar, and shows off that it knows how long it’ll take you to travel from appointment to appointment.

Darrell Etherington October 22, 201310:21 am

Greg Kumparak October 22, 201310:20 am

He drops into Safari, demonstrating the new RSS-reader-esque Top Sites home screen. He clicks into an article about Apple’s new campus, then swipes back to the Top Sites page.

Darrell Etherington October 22, 201310:20 am

Greg Kumparak October 22, 201310:19 am

A notification comes in on Craig’s screen, poking fun at his untucked shirt.

Darrell Etherington October 22, 201310:18 am

Greg Kumparak October 22, 201310:18 am

Next up being demoed: tags. Have files throughout different folders that all have to do with Mars? Tag them all “mars”. They can stay where they are, but you can bring them all up from finder’s search box.

Darrell Etherington October 22, 201310:17 am

Greg Kumparak October 22, 201310:17 am

He starts by demonstrating iBooks, using multitouch gestures to swipe from page to page and quickly jump through chapters.

Greg Kumparak October 22, 201310:16 am

“Of course, the best way to experience Mavericks is with a demo.”

Federighi steps to the side of the stage to start clickin’ around the new OS X.

Darrell Etherington October 22, 201310:16 am

Darrell Etherington October 22, 201310:16 am

Greg Kumparak October 22, 201310:16 am

“We’ve also brought some great new apps to the Mac, as well: Maps, and iBooks”

Greg Kumparak October 22, 201310:15 am

He blasts through a few other features: file tagging in finder, in-line replies in pop-up notifications, and greatly improved multi-screen support.

Darrell Etherington October 22, 201310:15 am

Darrell Etherington October 22, 201310:14 am

Greg Kumparak October 22, 201310:14 am

Next big improvement (still recapping Mavericks): improved graphic support, with a specific focus on integrated graphics. Amongst other things, Mavericks has much improved graphic memory management, allotting an app only the graphical memory that it actually needs.

Darrell Etherington October 22, 201310:14 am

Greg Kumparak October 22, 201310:13 am

And Maverick’s optimized “Compressed Memory” system.

Darrell Etherington October 22, 201310:13 am

Greg Kumparak October 22, 201310:13 am

Federighi starts to recap some of the improvements that Mavericks brings to the table, like its drastically improved battery efficiency. 

Darrell Etherington October 22, 201310:12 am

Greg Kumparak October 22, 201310:12 am

“We’ve focused on three things with mavericks: technologies to improve the performance of your hardware, new features, and new apps”

Darrell Etherington October 22, 201310:12 am

Greg Kumparak October 22, 201310:11 am

Beginning with OS X. Craig Federighi has taken the stage to talk about Mavericks

Greg Kumparak October 22, 201310:11 am

“We still believe deeply in this category… and we’ve got some exciting new product announcements to share this morning.”

Greg Kumparak October 22, 201310:11 am

“Our competition is different. They’re confused. They bothered with netbooks. They tried to make pcs into tablets and tablets into PC. We have a very clear direction, and a very ambitious goal.”

Darrell Etherington October 22, 201310:11 am

Greg Kumparak October 22, 201310:10 am

(If you’re just tuning in, there’ve been no major hardware announcements just yet — just recaps and stat updates)

Greg Kumparak October 22, 201310:10 am

Next up: the Mac.

Darrell Etherington October 22, 201310:10 am

Darrell Etherington October 22, 201310:09 am

Greg Kumparak October 22, 201310:09 am

Developers have earned over 13 billion dollars

Greg Kumparak October 22, 201310:09 am

Next up: App Store. Together, iOS users have downloaded 60 billion apps. 

Darrell Etherington October 22, 201310:09 am

Greg Kumparak October 22, 201310:09 am

Cook rolls into recapping some of the features of iOS 7; first up, iTunes radio. So far, iTunes Radio has had over 20 million listeners, who have listened to over 1 billion songs.

Darrell Etherington October 22, 201310:08 am

Greg Kumparak October 22, 201310:08 am

As of this morning, 64% of compatible devices are running iOS 7. “It blows away the other guys.”

Darrell Etherington October 22, 201310:07 am

Greg Kumparak October 22, 201310:07 am

5 days after launch, 200 million devices were running iOS 7

Greg Kumparak October 22, 201310:07 am

“When we see customer response like this, it makes all of the work worthwhile. Both phones shipped with iOS 7, the biggest update to iOS to date”, Cook says as he rolls into discussing iOS 7.

Greg Kumparak October 22, 201310:06 am

The video fades; Cook comes back to the stage.

Greg Kumparak October 22, 201310:06 am

The video shows shot after shot of cheering iPhone fans rushing stores, poking away at the new devices. 

Darrell Etherington October 22, 201310:05 am

Greg Kumparak October 22, 201310:04 am

“The excitement around the launch was palpable, and there was no better place to experience it than one of our retail stores. We’ve prepared a video to share that experience with you.” [Cook cuts to the video]

Darrell Etherington October 22, 201310:04 am

Greg Kumparak October 22, 201310:04 am

“By the end of the launch weekend, we’d sold over 9 million iPhones. It was the biggest iPhone launch ever.”

Greg Kumparak October 22, 201310:03 am

Cook recaps last month’s announcement of the 5C and 5s, highlighting some of the most positive reviews.

Greg Kumparak October 22, 201310:03 am

First up, we’re talking about iPhone. 

Greg Kumparak October 22, 201310:03 am

Cook talks about the video. “I really love that video. It talks about the unique ways Apple creates the products we all love.”

Darrell Etherington October 22, 201310:03 am

Greg Kumparak October 22, 201310:02 am

The video cuts to the Apple logo as Tim Cook takes the stage

Greg Kumparak October 22, 201310:02 am

The video is showing one small bit of text at a time, walking through Apple’s design theory as of late. “There are thousands of noes for every yes”

Greg Kumparak October 22, 201310:01 am

“If everyone is busy making everything, how can we perfect everything? We start to confuse convenience with joy. Abundance with choice.”, reads the text.

Greg Kumparak October 22, 201310:01 am

We’re starting off with a video

Greg Kumparak October 22, 201310:00 am

Lights are dimming! WiFi is getting a bit shaky, we’re working around it as we go. Here we go!

Greg Kumparak October 22, 20139:56 am

We’re being asked to silence our phones. Looks like we’re about to start!

Greg Kumparak October 22, 20139:53 am

Seated, WiFi’d, and all geared up. Fingers crossed the WiFi stays solid!

Greg Kumparak October 22, 20139:45 am

And we’re in! Getting settled and set up, pics incoming soon.

Greg Kumparak October 22, 20139:41 am

Looks like we’re heading into the theater! As usual, the broadcast guys with their monster cameras head in first.

Darrell Etherington October 22, 20139:26 am

Heading in soon, big crowd of journos.

Greg Kumparak October 22, 20139:16 am

45 minutes to go! We’re set up right outside the theater, we should be heading in shortly

Darrell Etherington October 22, 20139:11 am

Greg Kumparak October 22, 20139:09 am

Alright! Registration just opened. Time to check in and get badged up!

Greg Kumparak October 22, 20138:47 am

15 more minutes or so ’til registration opens, then we’ve got 1 hour ’til the announcement begins.

Apple’s announcement is scheduled to begin at 10 a.m. pacific.

Greg Kumparak October 22, 20138:46 am

You see all that fog in the pictures below? It’s friggin’ cold!

Good news: I remembered gloves!

Bad news: I grabbed the wrong ones. These ones dont work with my laptop’s touchpad. Agh. 

Greg Kumparak October 22, 20138:36 am

Line is getting long! We’ve got about 30 minutes before registration even opens, but the line is already stretched as far as I can see, and satellite news trucks have lined the block out near the street.

Greg Kumparak October 22, 20138:05 am

It’s all still pretty quiet here. Just a bunch of writers milling about, waiting to get badged up (which should happen in about an hour)

Greg Kumparak October 22, 20137:34 am

Slowly but surely, the sun is starting to poke through the fog, and people are starting to arrive. 

The event is scheduled to start at 10 a.m. pacific

Greg Kumparak October 22, 20137:22 am

We’re just getting set up and double checking all of our gear, but we’ll start posting photos and commentary as soon as things get interesting. Stick around.

Greg Kumparak October 22, 20137:18 am

Yerba Buena center at 6 a.m, lookin’ all Gotham:

Greg Kumparak October 22, 20137:18 am

Aaaand we’re here, bright and early! Too early? Never!

(Okay. Maybe a little bit too early.)

Greg Kumparak October 21, 201311:31 pm

Hey there! You’re here early.

Apple’s announcement isn’t scheduled to start until 10 a.m. pacific. We’ll start updating this post pretty early, though, so feel free to stick around.