TechStars-Backed Lua Will Open To The Public By 2014

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Who Said It? President Obama Or An Infomercial?

More than two years after launching out of TechStars NYC, little Lua has grown up.

The company, which provides mobile workforce technology to enterprise customers with mostly out-of-office employees (think Convo or Yammer but as a usable mobile-first product), is today announcing plans to offer self-service public availability by the end of the year.

As it stands now, Lua has to forge relationships with clients and tailor the mobile technology to that specific use case.

The team started out offering the service to Hollywood, where films and TV shows offered the perfect test customer. See, production crews have a number of separate departments, such as construction, food and beverage, hair and makeup, etc. This allowed Lua to test the flexibility of the service.

Since, the company raised $2.5 million in seed funding led by IA Ventures. The company is now moving into the hospitality space, as well as major venues like the Barclays Center, which uses Lua for every event from concerts to basketball games.

By the end of the year, any company with a mobile workforce will be able to sign up for the collaboration software on their own. Teams under 30 people will pay $5 per person/month, and teams over 30 people will pay $8 per person/month.

The app works on iOS and Android, with an SMS plug in to let feature phones have access, as well.

Those who want to learn more can head over here.