Enterproid, which has changed its name to Divide, announced $12 million in funding today from Google Ventures in a Series B round for its service that encrypts a device and separates a person’s personal and work data. Existing investors Comcast Ventures and Qualcomm Ventures also participated and were joined by new investors Globespan Capital Partners and Harmony Partners. The investment brings the company’s total funding to $25 million.
Divide’s service allows for customers to move files between the cloud and an on-premise business environment. Customers can attach both local and cloud-based documents in an email message. Files can be securely saved, viewed and shared. It can share files between personal apps and the Divide workspace.
It’s a popular app, downloaded more than 200,000 times on the iOS and Android platforms since it was launched in 2010. It has 1,303 reviews on Android with a 4.1 average rating. Divide said in a statement that with corporate clients it has seen a ten times increase in paid licenses this year. Divide, which is definitely a better name than Enterproid, can be managed by IT, allowing permissions to be managed on a granular basis.
The whole mobile universe is accepted in business for one reason. People want to use their phones at work so they can get things done. But the struggle comes with how to manage the iPhones, iPads, Android smartphones and the rest of the devices that people bring to work.
There are plenty of companies that want to meet the needs of this growing market. VMware has its own software to divide personal and work environments. There are MDM providers like Zenprise that have been acquired. Good Technology is a company that can’t be overlooked as it heads for an IPO.
But in all, few get the reviews and the number of downloads that Divide has received. The key will come in how the company can extend its ecosystem and become a service that integrates with third-party apps while maintaining its security attributes.