Google Improves Knowledge Graph With Comparisons And Filters, Brings Cards & Cross-Platform Notifications To Mobile

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Google is turning 15 tomorrow and, fittingly, it’s celebrating the occasion by announcing a couple of new features for Google Search. The mobile search interface, for example, is about to get a bit of a redesign with results that are clustered on cards “so you can focus on the answers you’re looking for.”

Nexus 4 - Neil ArmstrongThose answers, Google today announced, are also getting better. Thanks to its Knowledge Graph, the company continues to push to give users answers instead of just links, and with today’s update, it’s now featuring the ability to use the Knowledge Graph to compare things. If you want to compare the nutritional value of olive oil to butter, for example, Google Search will now give you a comparison chart with lots of details. The same holds true for other things, including dog breed and celestial objects. Google says it plans to expand this feature to more things over time.

Also new in this update is the ability to use Knowledge Graph to filter results. Say you ask Google: “Tell me about Impressionist artists.” Now, you’ll see who these artists are, and a new bar on top of the results will allow you dive in to learn more about them and to switch to learn more about abstract art, for example.

On mobile, Google is now making it easier to use your voice to set reminders and have those synced between devices. So you can say “Ok Google, Remind me to buy butter at Safeway” on your Nexus tablet and when you walk into the store with your iPhone, you’ll get that reminder. To enable this, Google will roll out a new version of its Search app for iPhone and iPad in the next few weeks.

With regard to notifications, it’s also worth noting that Google is now adding Google Now push notifications to its iPhone app, which will finally make Google Now useful on Apple’s platform.

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