DJ app edjing – which is available for iOS, Android, Amazon’s mobile platform, and Windows — has raised $2.5 million in funding led by Entrepreneur Venture, with participation from Deezer founder, Daniel Marhely, who also joins the French startup’s Advisory Board.
Marhely’s involvement is perhaps strategically noteworthy as edjing currently supports Deezer Premium+ accounts to enable tracks from the streaming service to be added to mixes. In addition, the DJ app sources music from a device’s local music library (e.g. iTunes), and the free-to-access Soundcloud.
Launched originally for iOS in 2012, after the company pivoted away from offering a music video steaming and mixing service, the edjing DJ app has since added support for Android and Windows, seeing it garner 10 million downloads to date, across 170 countries. It also claims to be the only multi-platform track-mixing app currently on the market.
Edjing makes money via a Freemium business model: The basic app is free, with a range of in-app purchases offering additional DJ sound packs. It switched on monetization at the beginning of this year and claims to have already broken even.
To that end, the startup says it will use the new funding to speed up its international development, noting that the North American and Asian markets account for 30% and 20% of the application’s market respectively, and will be a key focus going forward. In addition, edjing plans to diversify its product range, developing new verticals within the music app category. There’s even been talk of venturing into hardware, possibly via partnering with an OEM.