Sony Hopes Sex Sells Smartphones

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Social+Capital Founder And Former Facebook VP Chamath Palihapitiya To Join Us For Disrupt Europe

Remember that time Sony hired pretty ladies to swim erotically with its new smartphone? It’s apparently happening at IFA. And while I admit I’m advancing their cause by posting this, it’s worth noting that you, the viewer, will likely not forget that Sony smartphones are waterproof. That is, of course, if you even notice the smartphones in the video.