Social Ad Startup Shift Hires Former Facebook VP Paul Ollinger As President

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Shift, a company that offers tools for running social advertising campaigns and for collaborating within a marketing team, has hired Paul Ollinger as president.

Ollinger was previously vice president of sales for Facebook’s west region, joining in 2007 and leaving two years ago. Since then, he has served as an advisor to several startups — including Shift. And now he’s joining Shift full-time.

“I was very excited about getting back into the industry,” Ollinger told me. “I was tired of sitting on the sidelines.”

As for why he’s joining this particular company, he said he knew and liked the team and its investors. Plus, he said he stays in touch with his old colleagues at Facebook, and they’ve had high praise for Shift.

Ollinger is Shift’s first “standalone” president, according to CEO James Borow (someone served as a combined COO and president in the early days of the company, which was previously known as GraphEffect). His role will involve helping Shift scale and to expand into new markets.

The company will have nine figures of ad spend going through its system this year, Borow added. There are currently around 70 people on the team, with plans to grow quickly.