Productivity startup Asana has integrated its task-management software with timesheet app Harvest, allowing workers to be more accountable to their team, their customers and themselves.
Since the Industrial Revolution, the ticking clock has measured a worker’s worth, whether it’s the billable value of your efforts or the time you’re wasting at a desk when you should be almost anywhere else. This symbol now looms, not-so-large, in Asana, an app attempting to position tasks at the centre of the workplace environment.
Users can start tracking time on a task by simply clicking the timer icon in the Asana toolbar, which appears after enabling Harvest integration. Once activated, a glowing green stopwatch indicates that all your time is being logged in the linked Harvest account.
It’s a relatively introspective move compared to its previous major update, which added a number of features and tools that cater to enterprise organisations, with hundreds or thousands of employees.
To date, the tens of thousands of teams using Asana have created 40 million tasks. The startup, cofounded by Facebook cofounder Dustin Moskovitz, has raised $38 million and is facing increasing competition from startups and established players alike, including Wrike, Deltek’s Kona, Salesforce’s Do.com and Work.com.