Online Fashion Marketplace JOOR Raises $15M In Series B Funding

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JOOR, an online wholesale fashion marketplace, has raised $15 million in Series B funding, according to an SEC filing from today. The round was led by Canaan Partners and joined by Advance Publications and previous investors, including Battery Ventures, Lerer Ventures, Great Oaks Venture Capital, Landis Capital and Forerunner Ventures. This brings JOOR’s total funding to $20.5 million.

Launched in 2010, JOOR provides a digital platform for B2B transactions between retailers and designers. CEO Mona Bijoor tells me the funding will be used to scale the company’s tech and sales teams. With offices in New York, Los Angeles and Milan, Bijoor says the funding will also go to opening new offices across Europe and Asia.

“We’re rapidly expanding our global footprint, and we want to keep up our pace,” Bijoor tells me. “It’s not just about the number of brands you have, but the number of retailers, because they are using it. We’re a B2B platform, it’s all about adoption.”

The company has more than 40,000 retailers and 600 brands using the site, including Diane von Furstenberg, Rag & Bone and Zappos. Bijoor tells me JOOR added 10,000 retailers in the last three months alone. That’s a big jump from when we last reported on the company in 2011. Back then, JOOR was working with 250 brands and about 7,500 boutiques.

Note: A previous version of this post said the company has over 30,000 retailers and 500 brands. That has been changed after clarifying user numbers with Bijoor.