Nexus 7 Trade-Ins Suggest Lots Of Upgraders To New Model, Little To No Interest From The iPad Crowd

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The new Google Nexus 7 is a big improvement over the original with a bunch of additions like LTE and a super high-resolution display – the best in tablets, in fact. And that’s driving a lot of first generation device owners to trade in their old Nexus 7, according to gadget buy-back site Gazelle. There was a 333 percent spike in the number of Nexus 7 tablets traded in compared to the same day last week, for example.

Between Tuesday and Wednesday, that spike was even higher – a 442 percent jump in Nexus 7 tablets happened between the day before Google’s official unveiling of the new model, and the day of. The Nexus 7 trade-in activity spiked so high that it made up nearly a quarter of all trade-ins for non-iPad tablets since the site began accepting them earlier this year.

Wednesday, the day Google made its announcement, was also the biggest Nexus 7 trade-in day at Gazelle to date, beating the next biggest day by 380 percent. That previous record was set when the new Nexus 7 leaked on July 17, which clearly prompted early adopters to take advantage of a small head start ahead of the big reveal.

The news means that Google Nexus 7 owners are probably happy with their devices and eager to grab new ones, by trading in their last-gen devices to fund their purchases, but there’s another stat that tells another side of the story: Gazelle saw no appreciable increase in iPad trade-ins on the new Nexus 7 launch day. That means Google probably isn’t luring iPad owners away from the iOS fold.

It’s probably not surprising to longtime tablet space watchers that the new Nexus 7, with all its apparent merit, isn’t an iPad killer. The Apple camp seems happy where they are, but the tablet market has plenty of room to grow; we’ll see if Google can expand outward, or if it’s mostly eating its own Nexus tail with this new model.