Boston-based Mediaspectrum, a company that has a subscription software service catering to big media publishers like Gannett, The Wall Street Journal, The Washington Post, The New York Post and more, just picked up $35.8 million in funding led by Insight Venture Partners.
The roughly 100-person company helps these publishers manage their advertising and content across many platforms on the web and mobile devices. Insight’s managing director Peter Sobiloff and a principal Cian Cotter will join the company’s board.
The company has built a content management system so that publishers can push out stories, content and video simultaneously to the web, tablets, mobile phones and broadcast channels. The product has story development folders where editors and writers can collaborate on different story series and angles. It also has support for SEO, rights management and micro-payments.
On the advertising side, Mediaspectrum has other products that support sales campaigns and different ad formats. They say the ad side of the product can handle billing, booking, ad production and performance tracking so that everyone inside a media company’s sales staff can work together in one environment.
The company’s CEO and co-founder Scott Killoh previously started Openpages, which went on to raise $54 million in venture capital and was later sold to IBM. That company also catered to big print media organizations like Gannett and Knight-Ridder, so he has nearly two decades of experience working in this market.